Establishment of shampoo production in Astana with export potential.
(OKED: 20.42 “Manufacture of perfumes and cosmetics”).
WORLD MARKET
Since 2020, there has been a steady increase in demand for shampoos. During this period, the global market grew by 20.3%, reaching USD 7.7 billion. In 2024, the volume of global exports amounted to USD 6.7 billion, while total turnover reached USD 13.8 billion.
REGIONAL MARKET
Over the past 5 years, shampoo imports in Kazakhstan increased more than 5.7 times, while exports grew by 24.3%.
A similar trend is observed in the city of Astana — there has been a steady growth in both imports and exports of products.
MANUFACTURERS
In the Republic of Kazakhstan, 50 enterprises are engaged in the production of perfumes and cosmetics (OKED 20.42), 8 of them in Astana:
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LLP “PERFEQTIVE”
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LLP “AYGERIM.S”
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LLP “QORGAU JQQ”
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LLP “KAZAKHSTAN CHEMICALS”
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LLP “APOMAT (AROMAT)”
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LLP “MT.COM”
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LLP “AROMAKZ LLP”
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LLP “Scientific and Practical Center RE-BIOMED”
RAW MATERIAL BASE
Sources of raw materials for shampoo production:
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Surfactants (SAA) — the basis for foam formation and hair cleansing. Includes sodium lauryl sulfate, cocamidopropyl betaine, and similar components. Suppliers: LLP “CosmoRaw KZ”, LLP “Alchem Trade”, LLP “KZ Chemical Group”.
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Emollients and conditioning additives — provide softness, hydration, and easy combing. Includes dimethicone, panthenol, hydrolyzed keratin, etc. Suppliers: LLP “Global Cosmetic Ingredients”, LLP “BeautyTech KZ”, LLP “CareActive Asia”.
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Preservatives and stabilizers — prevent product spoilage and ensure long shelf life. Includes phenoxyethanol, potassium sorbate, sodium benzoate, etc. Importers: LLP “SafeChemicals”, LLP “EcoPreserve”, LLP “LabSolution KZ”.
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Fragrances and perfumes — give the product an attractive scent. Includes natural and synthetic aromatic compositions. Suppliers: LLP “AromaMix”, LLP “Fragrance House KZ”, LLP “ParfumTech”.
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Colorants and pearlescent additives — used to improve appearance and diversify assortment. Suppliers: LLP “ColorEffect”, LLP “PearlCos”, LLP “DecorPigments”.
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Bottles and packaging (PET, flip-top caps, shrink films) — intended for packaging and protection of finished shampoo. Manufacturers: LLP “PlastForma”, LLP “UpakKZ”, LLP “Botlek Packaging”.
POTENTIAL SALES MARKETS
The total volume of shampoo imports in neighboring countries in 2024 exceeded USD 805.5 million.
The largest supplier was China, accounting for USD 431.4 million, or about 53.6% of total imports.
COMPETITIVE ADVANTAGES
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Potential import substitution and product export;
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Government support for investors and entrepreneurs;
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Developed logistics and transportation system.
GOVERNMENT SUPPORT MEASURES
Investment preferences
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Exemption from customs duties (0% for up to 5 years on imports);
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Tax benefits (VAT, CIT, land tax, property tax – 0%);
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In-kind grants (land plots, buildings, and facilities, etc.);
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Attraction of foreign labor (FL).
Special Economic Zone preferences
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Tax benefits (CIT, land tax, property tax);
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Customs benefits (import of raw materials and equipment);
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Land with ready infrastructure (free lease of land plots);
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Simplified procedure for hiring FL (attraction outside quotas).
State support measures for Kazakhstani manufacturers through JSC “Kazakhstan Industry and Export Center QazIndustry”
Reimbursement of part of costs to industrial-innovative entities:
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for increasing labor productivity and development of territorial clusters;
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for promotion of domestic processed goods in the foreign market;
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for promotion of domestic processed goods, works, and services in the domestic market.
